UDM is a young company that manufacturers and distributes sunglasses which have been exclusively handmade in Italy.
The brand has been founded by two friends during the university period with the idea to create a contemporary eyewear brand and all the collection is inspired by the daily facts that happen around them and in the world.
UDM is a brand that is constantly changing, both with respect to design, which looks at the past looking for modernity, and with respect to quality, always looking for workmanship, finishes and technical solutions aimed at creating a completely new product, untied from the classical canons, which makes us free to express our vision.
Our inspiration comes from faces, places, sounds, music, buildings, travel, fashion, lines, sharing, emotions.
UDM stems from the desire to get involved in order to escape from our idea of normality, UDM is the synthesis of our life, UDM is freedom. Through UDM we are able to express our feelings, our passions and to stop a precise moment of our life making it indelible. UDM represents our growth path, our desire to mature and improve, our strengths and weaknesses, try to arrive in a direct, clean, transparent way, it is the mirror of what we are.
UDM is not being afraid of getting excited, it’s trying to overcome your limits, it’s loyalty, it’s an evening with friends of a lifetime, it’s a sunset seen from a cliff, it’s sincerity. Each collection is developed following a theme, a sort of common thread between product and communication.
UDM has been the eyewear of choice for a number of celebrities and influencers.
Sofia Richie, Jessica Alba, Lais Ribeiro, Veronica Ferraro, Xenia Adonts, Jamie Chung, Eva Chen are only a few of the names that wear UDM’s frames.
UDM is equally committed to the well being of our craft and craftsmen, our products are created using fair and ethical production methods to create eyewear that ultimately presents a forward-looking take on visual empowerment.
We have a story to tell and we hope you are ready to listen to it.